快速內容寫作方法

在我培訓的課程內,基本上都會提到內容營銷是長遠有效吸納客戶的方式。當你發佈了第一篇文章,你即時擁有一個作者形象。

內容只寫一次但長遠放在互聯網上,是建立品牌最重要的無形資產;內容配合廣告就等於24小時自動跟潛在客戶建立信任,在你睡覺時仍替你建立專家形象。你的內容幫助到讀者成功,他亦樂於轉介你。這就是內容營銷值得投資時間去做的原因。

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學員一般明白好處,但總是未有開始去做。原因多是太忙, 認為建立文章太花時間。又或者望著白紙,腦裏明明有很多知識卻不能完整地組織出來。

故此我總結了我過去寫作的毛病,並分享當中行得通之處,希望能推動你建立內容。

Ideas Are Worthless Without Execution


開始前先回答一些常見問題。

我文法不佳?

這裏我想先強調, 我中學最後一次考試 (會考) 中文科的成績是剛剛合格 ,拿 E。 好的內容不必用上華麗的文筆。

內容的重點是要令人行動, 好的文章是帶有你的想法、你的意見。 

讓讀者產生新想法,跟著你的方式去做。 從而建立專家的感覺。 故此文章是簡單易明,而非賣弄專業詞彙。

其中一個不去做的原因是怕自己的意見被批評、怕文法不佳、怕有錯別字,很介意別人的看法。不去冒險是最大的風險, 詳情可看我這篇文章

我沒有靈感?

很多朋友想開始建立內容,但對著白紙總是寫不出字來。 其實他們腦裏有很多知識卻不能有效組織出本。 其實內容不是想出來, 而是觀察和累積而來。 很多時候, 客戶的問題、憂慮就是你的內容題目。 下面會分享我蒐集內容的方式。

快速內容寫作框架

先給你一個參考, 你現在看到的這篇文章大約在 80 分鐘內完成。 我個人的做法是用搭車等碎片化時間,並早起回到公司寫作, 不容許自己說很忙沒時間的理由。另外早上的好處是沒有騷擾,可以專心完成。 在別人睡醒的時候你已經完成了一篇文章, 感覺良好。

建立內容資料庫

寫作不是等靈感到,而是要建立一個習慣,蒐集有用的題目。我會使用 Trello 建立一個內容資料庫。入面存放了學生常見問題,然後轉換而成的題目。

當我在搭車時,看到一些不錯的文章,令我想到一些題目,亦會即時放入資料庫。 如果你有 SEO 知識, 可以再花時間改善題目為搜尋意圖。

我對 SEO 的見解

這篇文章沒有針對做 SEO 。 已知不知 (know unknown) 的事情才會去搜尋。 不知道自己有什麼不知 (Unknown unknown) 的事, 即根本未聽聞過原來文章可以快速完成,又何來會有足夠多人搜尋?

很多時候,專業的知識都是別人不知,如果什麼文章都只以 SEO 優先 , 公式化地寫給Google 看。 某程度都只是想著自己的益處,未必真正為別人創造價值。所以我優先想文章能創造什麼價值,SEO不是不重要,而是第二考慮。

用碎片化時間寫作

可能你很難相信,我有很多文章是在搭車途中建立。我會用手機打開 Trello 內容資料庫,再點擊入題目,一層層建立次標題。目的是想快速架構該題目的內容

如果你每日是駕車上班, 雙手放在軚盤上, 注意力放在路面上。 縱然是聽電子書, 亦不能有效學習,亦不能工作。故此不妨考慮賣掉車子。

不用打,用講的。善用語音輸入

當題目和次標題都定好後。 我會使用 Google Docs 建立內容。 其最大好處是隨時轉換到手機或電腦同步寫作。入面亦有語音輸入功能,其準繩度十分高。幫我節省了大量文字輸入時間。

如果有日在地鐵上,見到我不停跟電話說話。 不要以為我是瘋了在自言自語。其實我在寫作。

快打,不要回頭

一個令人寫作慢的原因,是完美主義作祟。打四行字,又回頭修改兩行。這樣會浪費很多時間。

Run, Forrest, Run!

建立一個「不完美」寫作習慣,先把內容打出來,不要計較錯別字、不要計較文法、不要想別人的想法 (這句給自覺性強的人士)。

按 Trello 內定好的題目及標題快速打 (或講) 出來,不要回頭。完成後才作一次性的修正。

最後我會把文章上傳到 WordPress 並加上圖片。

Special Hack

如果你身邊有朋友對文字很敏感(又稱:認字特警),一般是從事 PR、HR、活動製作或廣告行業。 我會把完成的文章先給他看,他自自然然會認受不住,告訴你哪裏有錯別字。Time Saved。

知識內容能幫助更多人成功,發揮更大的影響力。你現在有足夠理由去開始做嗎?

Done is better perfect. Just do it.

Leave a Comment:

57 comments
Shek 石 says April 9, 2019

如果你因為我的 blog 而開始寫內容,歡迎留言話我知

Reply
    Lim Kian Leong says June 13, 2019

    非常好的见解,把写文案当习惯,越写会越会写。

    Reply
      Shek 石 says June 14, 2019

      Thanks!

      Reply
        israelnightclub.com says April 29, 2022

        Can I just say what a comfort to find somebody who really knows what theyre talking about on the web. You definitely understand how to bring an issue to light and make it important. More people have to read this and understand this side of your story. I was surprised that you arent more popular because you surely possess the gift.

        Reply
      israelnightclub.com says April 29, 2022

      Can I just say what a comfort to find somebody who really knows what theyre talking about on the web. You definitely understand how to bring an issue to light and make it important. More people have to read this and understand this side of your story. I was surprised that you arent more popular because you surely possess the gift.

      Reply
    vincent says August 21, 2019

    開始寫在Google Docs

    Reply
      Shek 石 says August 22, 2019

      好開始!

      Reply
        israelnightclub.com says April 29, 2022

        Can I just say what a comfort to find somebody who really knows what theyre talking about on the web. You definitely understand how to bring an issue to light and make it important. More people have to read this and understand this side of your story. I was surprised that you arent more popular because you surely possess the gift.

        Reply
      israelnightclub.com says April 29, 2022

      Can I just say what a comfort to find somebody who really knows what theyre talking about on the web. You definitely understand how to bring an issue to light and make it important. More people have to read this and understand this side of your story. I was surprised that you arent more popular because you surely possess the gift.

      Reply
    israelnightclub.com says April 29, 2022

    Can I just say what a comfort to find somebody who really knows what theyre talking about on the web. You definitely understand how to bring an issue to light and make it important. More people have to read this and understand this side of your story. I was surprised that you arent more popular because you surely possess the gift.

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Steven says July 16, 2020

很好的寫作習慣!
我每日最少出一個post, 會將平時看到覺得有用、有趣或有意義的東西存起!
但不算是較長的文章!

Reply
    israelnightclub.com says April 29, 2022

    Can I just say what a comfort to find somebody who really knows what theyre talking about on the web. You definitely understand how to bring an issue to light and make it important. More people have to read this and understand this side of your story. I was surprised that you arent more popular because you surely possess the gift.

    Reply
israelnightclub.com says April 29, 2022

Can I just say what a comfort to find somebody who really knows what theyre talking about on the web. You definitely understand how to bring an issue to light and make it important. More people have to read this and understand this side of your story. I was surprised that you arent more popular because you surely possess the gift.

Reply
israelnightclub.com says April 29, 2022

Can I just say what a comfort to find somebody who really knows what theyre talking about on the web. You definitely understand how to bring an issue to light and make it important. More people have to read this and understand this side of your story. I was surprised that you arent more popular because you surely possess the gift.

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