快速內容寫作方法

在我培訓的課程內,基本上都會提到內容營銷是長遠有效吸納客戶的方式。當你發佈了第一篇文章,你即時擁有一個作者形象。

內容只寫一次但長遠放在互聯網上,是建立品牌最重要的無形資產;內容配合廣告就等於24小時自動跟潛在客戶建立信任,在你睡覺時仍替你建立專家形象。你的內容幫助到讀者成功,他亦樂於轉介你。這就是內容營銷值得投資時間去做的原因。

More...

學員一般明白好處,但總是未有開始去做。原因多是太忙, 認為建立文章太花時間。又或者望著白紙,腦裏明明有很多知識卻不能完整地組織出來。

故此我總結了我過去寫作的毛病,並分享當中行得通之處,希望能推動你建立內容。

Ideas Are Worthless Without Execution


開始前先回答一些常見問題。

我文法不佳?

這裏我想先強調, 我中學最後一次考試 (會考) 中文科的成績是剛剛合格 ,拿 E。 好的內容不必用上華麗的文筆。

內容的重點是要令人行動, 好的文章是帶有你的想法、你的意見。 

讓讀者產生新想法,跟著你的方式去做。 從而建立專家的感覺。 故此文章是簡單易明,而非賣弄專業詞彙。

其中一個不去做的原因是怕自己的意見被批評、怕文法不佳、怕有錯別字,很介意別人的看法。不去冒險是最大的風險, 詳情可看我這篇文章

我沒有靈感?

很多朋友想開始建立內容,但對著白紙總是寫不出字來。 其實他們腦裏有很多知識卻不能有效組織出本。 其實內容不是想出來, 而是觀察和累積而來。 很多時候, 客戶的問題、憂慮就是你的內容題目。 下面會分享我蒐集內容的方式。

快速內容寫作框架

先給你一個參考, 你現在看到的這篇文章大約在 80 分鐘內完成。 我個人的做法是用搭車等碎片化時間,並早起回到公司寫作, 不容許自己說很忙沒時間的理由。另外早上的好處是沒有騷擾,可以專心完成。 在別人睡醒的時候你已經完成了一篇文章, 感覺良好。

建立內容資料庫

寫作不是等靈感到,而是要建立一個習慣,蒐集有用的題目。我會使用 Trello 建立一個內容資料庫。入面存放了學生常見問題,然後轉換而成的題目。

當我在搭車時,看到一些不錯的文章,令我想到一些題目,亦會即時放入資料庫。 如果你有 SEO 知識, 可以再花時間改善題目為搜尋意圖。

我對 SEO 的見解

這篇文章沒有針對做 SEO 。 已知不知 (know unknown) 的事情才會去搜尋。 不知道自己有什麼不知 (Unknown unknown) 的事, 即根本未聽聞過原來文章可以快速完成,又何來會有足夠多人搜尋?

很多時候,專業的知識都是別人不知,如果什麼文章都只以 SEO 優先 , 公式化地寫給Google 看。 某程度都只是想著自己的益處,未必真正為別人創造價值。所以我優先想文章能創造什麼價值,SEO不是不重要,而是第二考慮。

用碎片化時間寫作

可能你很難相信,我有很多文章是在搭車途中建立。我會用手機打開 Trello 內容資料庫,再點擊入題目,一層層建立次標題。目的是想快速架構該題目的內容

如果你每日是駕車上班, 雙手放在軚盤上, 注意力放在路面上。 縱然是聽電子書, 亦不能有效學習,亦不能工作。故此不妨考慮賣掉車子。

不用打,用講的。善用語音輸入

當題目和次標題都定好後。 我會使用 Google Docs 建立內容。 其最大好處是隨時轉換到手機或電腦同步寫作。入面亦有語音輸入功能,其準繩度十分高。幫我節省了大量文字輸入時間。

如果有日在地鐵上,見到我不停跟電話說話。 不要以為我是瘋了在自言自語。其實我在寫作。

快打,不要回頭

一個令人寫作慢的原因,是完美主義作祟。打四行字,又回頭修改兩行。這樣會浪費很多時間。

Run, Forrest, Run!

建立一個「不完美」寫作習慣,先把內容打出來,不要計較錯別字、不要計較文法、不要想別人的想法 (這句給自覺性強的人士)。

按 Trello 內定好的題目及標題快速打 (或講) 出來,不要回頭。完成後才作一次性的修正。

最後我會把文章上傳到 WordPress 並加上圖片。

Special Hack

如果你身邊有朋友對文字很敏感(又稱:認字特警),一般是從事 PR、HR、活動製作或廣告行業。 我會把完成的文章先給他看,他自自然然會認受不住,告訴你哪裏有錯別字。Time Saved。

知識內容能幫助更多人成功,發揮更大的影響力。你現在有足夠理由去開始做嗎?

Done is better perfect. Just do it.

Leave a Comment:

729 comments
Dignitas Rocket League says September 24, 2023

Howdy! I could have sworn I’ve been to this website before but
after checking through some of the post I realized it’s
new to me. Anyways, I’m definitely happy I found it and I’ll be
book-marking and checking back frequently!

Reply
Mystery Machine Van Decals says September 25, 2023

hey there and thank you for your info –
I’ve definitely picked up something new from right here.
I did however expertise a few technical points using this web site, as I
experienced to reload the website a lot of times previous to I could get
it to load properly. I had been wondering
if your web hosting is OK? Not that I am complaining, but sluggish
loading instances times will sometimes affect your placement in google
and can damage your high-quality score if ads
and marketing with Adwords. Well I am adding this RSS to
my e-mail and can look out for much more of your respective
interesting content. Make sure you update this again soon.

Reply
rlcsprobscottcameramagic9.wordpress.com says September 25, 2023

At this time I am going to do my breakfast, afterward having my breakfast coming yet
again to read more news.

Reply
Merc Mystery Machine car decal says September 25, 2023

Hmm it appears like your website ate my first comment (it was super long) so I guess
I’ll just sum it up what I submitted and say, I’m
thoroughly enjoying your blog. I too am an aspiring blog writer but
I’m still new to the whole thing. Do you have any tips for rookie blog writers?
I’d genuinely appreciate it.

Reply
G2 Esports in Rocket League says September 25, 2023

I blog quite often and I really appreciate your content. This
great article has truly peaked my interest. I’m going to book mark your site and keep checking for new information about once a week.
I opted in for your Feed too.

Reply
https://RLCoachingWisdom.wordpress.com says September 25, 2023

Hi, I wish for to subscribe for this website to take hottest updates, therefore where can i do it please assist.

Reply
Jalen Parker says September 25, 2023

Hi this is kinda of off topic but I was wanting to know if blogs use
WYSIWYG editors or if you have to manually
code with HTML. I’m starting a blog soon but have no coding know-how so I wanted
to get advice from someone with experience. Any help would be enormously appreciated!

Reply
Rocket League Aim Enhancer Mod says September 25, 2023

My spouse and I stumbled over here from a different page and
thought I might as well check things out. I like what I see so now i am following
you. Look forward to going over your web page again.

Reply
2D adaptation of Rocket League says September 26, 2023

Hey there are using WordPress for your site platform?
I’m new to the blog world but I’m trying to get started and create my own. Do you need
any coding knowledge to make your own blog?
Any help would be really appreciated!

Reply
see your MMR in Rocket League says September 26, 2023

Hmm it looks like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying
your blog. I as well am an aspiring blog writer but I’m still new to everything.
Do you have any helpful hints for beginner blog writers?

I’d really appreciate it.

Reply
RL 2FA says September 26, 2023

Have you ever considered creating an ebook or
guest authoring on other websites? I have a blog based on the same subjects you discuss and would love to have you share some stories/information. I know my audience would value your work.

If you’re even remotely interested, feel free to send me an e mail.

Reply
RL replays says September 26, 2023

After looking into a few of the articles on your site, I truly appreciate your technique of
blogging. I book marked it to my bookmark webpage list and will
be checking back soon. Please visit my web site too and let me know how you feel.

Reply
Rocket League 2 says September 26, 2023

I am regular reader, how are you everybody? This piece of writing posted
at this web page is really fastidious.

Reply
Rocket League 2 says September 27, 2023

Hello there! I know this is kinda off topic however I’d figured I’d ask.

Would you be interested in exchanging links or maybe guest authoring a blog article or vice-versa?
My blog addresses a lot of the same subjects as yours and I feel we could greatly benefit from each other.
If you are interested feel free to shoot me an e-mail.
I look forward to hearing from you! Great blog by the way!

Reply
Rapid Rocket League says September 27, 2023

It is not my first time to pay a quick visit this site, i am browsing this site dailly
and obtain good facts from here every day.

Reply
MMR in Rocket League says September 27, 2023

Hello, I enjoy reading all of your article. I wanted to write a little comment to
support you.

Reply
Antonia says September 27, 2023

It is appropriate time to make some plans for the future and
it’s time to be happy. I have read this post and if I could I wish to suggest you some interesting things or tips.
Maybe you could write next articles referring to this article.
I want to read even more things about it!

Reply
G2 Rocket League says September 28, 2023

fantastic issues altogether, you just gained a new reader.
What might you suggest about your post that you made a few days in the past?
Any certain?

Reply
tiktok keşfet paketleri says September 28, 2023

I am sure this article has touched all the internet users,
its really really fastidious post on building up new website.

Reply
coaching In rocket league says September 29, 2023

You’ve made some good points there. I looked on the internet to learn more about the
issue and found most individuals will go along with your views on this site.

Reply
local1V1rocketleague2dunblockedfun.wordpress.com says September 29, 2023

Hi there, You’ve done an incredible job. I will certainly digg it and
personally recommend to my friends. I am confident they will be benefited from this website.

Reply
RL2DMultiplayerLocal2DDuel.wordpress.com says September 29, 2023

Hi Dear, are you actually visiting this site on a regular basis,
if so afterward you will absolutely obtain pleasant know-how.

Reply
G2 Esports in Rocket League says September 30, 2023

It’s awesome to go to see this site and reading the
views of all friends regarding this article, while I am also eager of getting know-how.

Reply
Rocket League 2 says September 30, 2023

Excellent article. I absolutely love this site.

Continue the good work!

Reply
UnlockRLPotentialHub.wordpress.com says September 30, 2023

Hi, I do believe this is a great web site. I stumbledupon it 😉 I am going to
come back yet again since i have bookmarked it. Money and freedom is the best way to change, may you be rich and continue to guide other people.

Reply
https://wwd.com/ says October 1, 2023

Very good write-up. I absolutely appreciate this website.
Keep writing!

Reply
see Your MMR in Rocket League says October 1, 2023

Hey There. I discovered your blog using msn. This is an extremely neatly written article.
I will make sure to bookmark it and come back to read more of
your helpful info. Thank you for the post. I’ll certainly return.

Reply
rocket league 2 says October 1, 2023

My brother recommended I might like this blog. He was totally right.

This post truly made my day. You cann’t imagine just how much time I had spent for this information! Thanks!

Reply
Add Your Reply