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【網上教學平台推介2022】錄影網課需要什麼工具?

早前我做了一問卷調查,導師開始錄影網上教學時,最令人困擾的是什麼?就是系統工具太複雜,令人卻步。 的而且確, 這幾年間我花了大量時間去研究不同的系統。

網路行銷玩家 (我教授網路營銷的網上課程) 亦試過三次搬遷系統。花掉了我不少的心力和時間。 故此在這文章總結了過去我的一些 (好與壞) 經驗, 能幫助你快速了解建立網上課程所需要的工具。

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給不懂 IT 的導師

【終極指南】由零開始建立網上課程

如你有意錄影課程,我寫了一個極詳細的教學。你會了解到系統、拍攝剪接、吸納學生等方法。

在別人的平台賣課程? 還是自建系統?

可能你聽過 Udemey 、 SkillShare、台灣的Hahow 好學校等線上學習平台。這些平台就像淘寶網, 你可以寄賣自己的課程。然後當有學員付費後,跟平台分成。 其好處是簡單易用, 平台本身亦有流量替你宣傳。

不利因素就是競爭大, 價格透明。例如經常在 Udemey 見到大量課程到時售賣 $9.9美金,甚至是免費。 後來才發現, 很多非導師類行業,例如 Marketers 、顧問服務等公司製作教學放上這些平台,作為一個免費宣傳工具。

自建網上課程系統的壞處就是要花較多時間設定, 較多技術問題要解決。但長遠擁有所有的控制權、包括課程模式、 課程價格和自己的品牌形象。

我自己選擇了自建系統, 個人認為是每位導師最重要的時間投資。


自建網上教學平台的兩種選擇:

第一個方法就是使用 All-in-one 的雲端系統,需要繳付月費使用。較有名的平台是 TeachableThinkific。它替你處理了所有網上課程所需要的配置,簡單易用。

我錄了這個影片,你會快速了解到,為什麼我建議初學者使用 Thinkific:

我的建議

第二個方法就是使用 WordPress, 配合一些擴充功能 Plugins 自建網上課程系統。 (我聽到了~) 一說起 WordPress ,相信已嚇怕了不少人。 這是我最終的選擇, 彈性最高而且成本最便宜的選擇。

別誤會我喜歡去挑戰難度,我只是專注做最有效的事,而不是簡單的事。


使用 WordPress 建立網上課程平台的五大配置:

  • 自己 Hosting 的 WordPress 
  • WordPress Plugin : 會員系統 (Membership system)
  • WordPress Plugin : 課程架構工具 (Learning Management system)
  • Video hosting 影片平台
  • 收費系統


自己 Hosting 的 WordPress

留意不是 WordPress.com。是需要自己租用寄存服務的那種, 其實沒你想像中困難。 很多寄存服務提供一鍵安裝 WordPress ,過程只需要一分鐘。 如你想學習安裝 WordPress 及製作著陸頁,可看這個教學

我過去使用 Bluehost,現在使用的是雲端伺服器(cloud Hosting) Cloudways。速度明顯提升。我亦同時使用 Thrivetheme 製作介紹課程的著陸頁。


WordPress Plugin : 會員系統 (Membership system)

用戶需要付費及登入才能看到你的教學。這個Plugin 的作用就是保護你的教學內容, 他會替你自動建立登入頁面, 亦能夠讓你定義那些頁面是需要登入觀看、 那些頁面是公開讓所有人看到。我過去使過 MemberPress,現在使用的是 Memberium


WordPress Plugin : 課程架構工具 (Learning Management system)

如果你有試過網上學習, 你會留意到課程會有一個架構。 例如課程會有不同章節(Chapters) ,每個章節 亦包含不同單元 (Lessons) 。上面提到的會員系統,只用作保護內容,沒有課程架構功能。我們需要一個課程架構工具 ( 簡稱 LMS) , 去讓學員有系統地分段學習。

我使用的是 LearnDash ,這個工具亦提供不少進階功能。 例如學員可以上傳功課, 網上測驗, 給予學員獎勵勳章等等。


Video hosting 影片平台

常見的影片平台有 Youtube 或 Vimeo 。可能你會問,為什麼不直接把影片上傳到已經租用了的 雲端伺服器?這會加重伺服器的負擔, 另外使用影片平台有很多好處。 例如影片自動提供兩倍速觀看、 選擇不同解像度觀看、轉換成串流形式,更快的載入影片、提供影片觀看時間分析、提供字幕上傳等功能。YouTube 更能替英語影片自動產生字幕。 (是的,中文不能)

現在我使用的是 Vimeo Pro。它提供一個特別的保護功能, 就是影片可限制於我的網址上播放。 就算用戶登入了觀看影片, 亦不能向外分享。


收費系統

基本上所有的會員系統都對應 Paypal 和 Stripe 。 我個人的選擇是 Stripe , 手續費用較便宜一點。 開帳戶的手續亦較 Paypal 簡單得多。 馬來西亞的朋友留意一下, Stripe 在正準備進入大馬市場。


我的建議

總結我個人的經驗,如果你是第一次錄影網上教學。可使用 Teachable / Thinkific 等雲端平台,快速建立教學測試市場。

如果你是一位導師,教學是你的業務或終身事業。很值得投資快時間去學習 WordPress。因為學懂了 WordPress ,可自己建立網站、Blog 和網上課程系統。簡省不少外判開發成本。

期待你的網上課程出現~ 如你有日正式建立了第一個網上課程, 不妨跟我分享你的喜悅。

你會開始建立網上課程嗎?歡迎在下面留言告知或發問。

給不懂 IT 的導師

【終極指南】由零開始建立網上課程

如你有意錄影課程,我寫了一個極詳細的教學。你會了解到系統、拍攝剪接、吸納學生等方法。


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