如何選擇課程、講座、活動報名系統

常見到不少免費講座、活動會使用 Google Form 作為報名系統, 其最大好處當然是免費使用。 但如果參加人數多於一定數量,便會難以管理。 而當活動是需要收費, 最常見的會是使用 EventBrite 。 這系統功能完善, 但收費亦不便宜,會按票價收取手續費用。

我會分享選擇報名系統的 4 大注意事項。

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舉辦免費講座的目的, 一般是為了吸納高質素的潛在客戶。這是教育行業、顧問常用的營銷方法。透過即場分享價值內容快速提升信任。以下是轉換陌生人成為客戶的流程:


我們過去使用過 Wufoo Form 、PaperForm 、 EventBrite 。現在選擇使用的是 TicketTailor , 有四個主要原因:

1 與我電郵系統/ CRM 整合

由上圖可見, 每一個潛在客戶 (平均成本$33)都是花費廣告努力得來,使用電郵跟進是十分重要。 故此報名系統需要連結我的電郵系統 (ActiveCampaign) 或 CRM (Pipedrive)。要自動將網上登記的名單,包括參加者名稱、電郵、電話等資料自動匯入。要不然手動匯出匯入的話,會十分浪費時間。

2 收費系統

由上圖可見, 收費的活動絕對比免費的有更高的出席率,更高質素的潛在客戶。 我是使用 Stripe 作網上收款系統,故此活動報名系統必須能對應 Stripe 。

3 提供 QR code 進場登記

如活動人數超過80人, 電子門票上需要提供 QR code 以便加快進場登記。如使用人手核對名稱, 不但容易有錯漏、 亦可能導致參加者等得太久未能進場。 如不幸引起不滿, 會直接影響會場氣氛。

4 門票優惠碼

有時候需要給予特別嘉賓一些折扣優惠,可直接給他一個優惠碼自行報名,省卻人手處理的時間。這優惠碼亦可設置限時或限量使用,免被濫用。

以上四項是我最主要會關注的功能。還有一些其他功能可能你會用得著,例如同一活動不同票價、報名表可嵌入網站、 出席率及收入報表等等。

完善的活動系統能幫助你節省大量行政時間。如你身邊有朋友需要舉辦活動, 歡迎分享這文章給他。希望幫到你, 歡迎留言發問討論。

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6 comments
大灣區達人 says June 28, 2019

Very valueable information

Reply
    Shek 石 says July 4, 2019

    Thanks 🙂

    Reply
      israelnightclub.com says April 29, 2022

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    israelnightclub.com says April 29, 2022

    Can I just say what a comfort to find somebody who really knows what theyre talking about on the web. You definitely understand how to bring an issue to light and make it important. More people have to read this and understand this side of your story. I was surprised that you arent more popular because you surely possess the gift.

    Reply
israelnightclub.com says April 29, 2022

Can I just say what a comfort to find somebody who really knows what theyre talking about on the web. You definitely understand how to bring an issue to light and make it important. More people have to read this and understand this side of your story. I was surprised that you arent more popular because you surely possess the gift.

Reply
israelnightclub.com says April 29, 2022

Can I just say what a comfort to find somebody who really knows what theyre talking about on the web. You definitely understand how to bring an issue to light and make it important. More people have to read this and understand this side of your story. I was surprised that you arent more popular because you surely possess the gift.

Reply
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