如何選擇課程、講座、活動報名系統

常見到不少免費講座、活動會使用 Google Form 作為報名系統, 其最大好處當然是免費使用。 但如果參加人數多於一定數量,便會難以管理。 而當活動是需要收費, 最常見的會是使用 EventBrite 。 這系統功能完善, 但收費亦不便宜,會按票價收取手續費用。

我會分享選擇報名系統的 4 大注意事項。

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舉辦免費講座的目的, 一般是為了吸納高質素的潛在客戶。這是教育行業、顧問常用的營銷方法。透過即場分享價值內容快速提升信任。以下是轉換陌生人成為客戶的流程:


我們過去使用過 Wufoo Form 、PaperForm 、 EventBrite 。現在選擇使用的是 TicketTailor , 有四個主要原因:

1 與我電郵系統/ CRM 整合

由上圖可見, 每一個潛在客戶 (平均成本$33)都是花費廣告努力得來,使用電郵跟進是十分重要。 故此報名系統需要連結我的電郵系統 (ActiveCampaign) 或 CRM (Pipedrive)。要自動將網上登記的名單,包括參加者名稱、電郵、電話等資料自動匯入。要不然手動匯出匯入的話,會十分浪費時間。

2 收費系統

由上圖可見, 收費的活動絕對比免費的有更高的出席率,更高質素的潛在客戶。 我是使用 Stripe 作網上收款系統,故此活動報名系統必須能對應 Stripe 。

3 提供 QR code 進場登記

如活動人數超過80人, 電子門票上需要提供 QR code 以便加快進場登記。如使用人手核對名稱, 不但容易有錯漏、 亦可能導致參加者等得太久未能進場。 如不幸引起不滿, 會直接影響會場氣氛。

4 門票優惠碼

有時候需要給予特別嘉賓一些折扣優惠,可直接給他一個優惠碼自行報名,省卻人手處理的時間。這優惠碼亦可設置限時或限量使用,免被濫用。

以上四項是我最主要會關注的功能。還有一些其他功能可能你會用得著,例如同一活動不同票價、報名表可嵌入網站、 出席率及收入報表等等。

完善的活動系統能幫助你節省大量行政時間。如你身邊有朋友需要舉辦活動, 歡迎分享這文章給他。希望幫到你, 歡迎留言發問討論。

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